The Power of Visual Storytelling: How Photography Enhances Brand Identity
To understand how corporate photography enhances brand identity, you first need to know what brand identity is. The term “brand identity” is synonymous with “corporate image” or “corporate identity.” Essentially, it’s how a company presents itself to the public, including the corporate logo, colors, design schemes, and other visual elements. A good photographer can help form your brand image to promote business and build trust.
Brand photography is essential for companies and people who want to promote their businesses. No matter what services your company offers or your products, you need to show the public what they can get from your business and convince them to choose you over a competitor. Brand photography is a valuable tool for both individuals and companies. Individuals such as politicians and celebrities use brand photography to promote themselves, while companies use brand photography to capture their image, establish a look, and ideally attract customers. Either way, you can use the photos a brand photographer gives you to display on your social media accounts, company website, business cards, marketing materials, and more.
What kinds of photography can companies use?
Companies can use several kinds of photography to develop and display a corporate image. That includes headshots, brand photoshoots, and event photography.
Corporate Headshots are popular for telling an audience who your company is and what you have to offer. Headshots tell some of your company’s behind-the-scenes narrative and create a personal connection between your company and potential customers and partners. Headshots will help to capture your company’s personality while also displaying a professional image, which in turn makes your company appear to be trustworthy and relatable.
Brand photoshoots are another example of how photography enhances brand identity. While corporate headshots show the public who the people are in your company, brand photography focuses on what you offer. For instance, if you are a manufacturing company, brand photography may include a portfolio of photos and sometimes videos that show customers what your products are, how they’re made, and how they can be used. The photos may show people within the company using the products, and they may also show customers using the products. Either way, the goal is to generate interest in your products and give customers a good sense of what they’ll get from your company.
Event photography shows your company or its products in action. For instance, you may attend conferences or tradeshows to make connections and build brand recognition. A Las Vegas event photographer will take photos of the event or events where your company is present to build a uniform and consistent brand identity and help tell your story. Along with taking shots of the products or goods your company offers, Las Vegas corporate event photographers may also take photos of your company’s employees or photograph customers using your products.
Components of a Visual Narrative
Now that you know the different kinds of photography your company can use to build brand identity and showcase your products, you’ll want to think about what you are trying to accomplish so that you can select the best method of storytelling. Regardless of the photography you choose, every photo should add something to the company’s story. It’s helpful to think of every photo as a piece of a larger puzzle that shows your company’s mission and values.
The photos you take and use to build brand identity should also capture the mood and emotions you want to be associated with your brand. For instance, if you work for a law firm, you’ll want the photos of your brand to appear friendly but also somewhat serious and professional. If your company is a clothing company, you’ll want the photos that you have to appear enticing, approachable, and relatable to the audience you are hoping to reach. Along with the emotions and personality you want photos of your company to convey, think about what actions you want people to take after they see your photos. Are you hoping they’ll hire you as a law firm, buy your clothing, or anything else? Part of developing a good visual narrative is bringing customers into your story and getting them involved firsthand.
Where to Place Photos
Once you have a series of attractive and eye-catching photos that show the people and products behind your company, you’ll need to be equally strategic about photo placement. Traditional forms of media, such as printed publications and billboards, can be effective in helping to raise awareness of your brand and promote its products. However, since they are physical forms of communication, they won’t reach as broad an audience as posting your photos online. Many companies find that using a combination of physical and electronic advertising drives the most traffic and generates the most interest. If you have a corporate website, post your photos there as well. Social media channels are also great tools for sharing your company’s photos. If the Las Vegas corporate event photographers take pictures of staff members at an event, you can also tag those people in the photos so that they can use them on their own personal social media pages and further extend your company’s reach.
Stand Out From the Crowd
Although you’re ultimately trying to reach the masses with your company’s photos, you also want to stand out. Skilled Las Vegas corporate event photographers will take photos that help to showcase your brand as unique and different from the competition. Ideally, even if the message is subtle, photographers can also show through photos what makes your products a better fit for consumers compared to your competitors. No matter what you’re trying to tell or sell to people, the photos that you get from event photography should be harmonious and consistent, which also goes a long way in building trust in your company. When people know they can trust your brand, they’ll be more inclined to return to you for their needs in the future.
To learn more about how photography enhances brand identity, contact us today!