In the age of the internet, it’s important to become strategic about the ways your company reaches people. More often than not, telling a visual story is one of the most effective routes to take on social media. If the company is producing an event, allow the attendees to do the heavy lifting of posting and sharing. However, there are a few things a company can do to facilitate this type of success with visual marketing.
Use a Step and Repeat
A step and repeat display is a backdrop that people stand in front of as they take pictures at formal events. It’s not uncommon to see a step and repeat display at corporate events and conferences. In fact, it’s also commonly seen on red carpets as celebrities get their pictures taken. As you place your company’s logo on the backdrop, it’s a great way to advertise and get your company’s name in the spotlight with tons of pictures. The logos on a step and repeat are an excellent marketing tool. As people take lots of pictures and post them, more people will see your company’s logo.
Use a Photo Booth
Interactive photo booths are commonly seen at weddings and birthday parties. However, they are included at corporate and brand events for a reason. It’s a great way for people to document the fun they had and share the experience with others. When it’s time to use a photo booth, it’s best to include lots of fun props like feather boas, fun signs and signature props. When it’s time to print the pictures, include the company name on the printed version. As people share their photos on social media, people will be able to see what event took place and which company was behind it all.
Hashtags are especially important because they serve as the perfect way to curate all the content posted on social media. Usually, when attendees post their pictures and use the specified hashtag, a lot of people click on the hashtag to find out what happened. The more eyeballs you have on your company’s events, the more your brand awareness increases. Become consistent with these tactics and you’ll able to build a strong visual brand.