These days, companies want consumers to have a deep emotional connection with a brand. This may be done by allowing them to post photos to a company’s social media page or main website. It may also be done by providing incentive for individuals to post photos using a product or showing off the work done by a service provider. How exactly do brands benefit from photo marketing campaigns?
Photos Act as Social Proof
When someone takes a photo of a restaurant or of the meal that they had at the restaurant, it is proof that people go there and enjoy the product being offered. It also serves as a testimonial as it is unlikely that someone would want to link themselves to a shady establishment. Photos showing the great work a roofing or landscaping company did can also act as a testimonial to the quality the brand provides. It can also work to show people that the company does good work as opposed to just saying so in a sales pitch.
Anyone Can Take a Photo
It generally takes a certain level of skill to write an effective blog post or feature article for a website. It may also take a level of skill to talk in front of an audience whether it is being filmed or not. However, it doesn’t take much to take a photo.
Since it may be easier to take a photo compared to writing or filming a testimonial, consumers may be more willing to take them. It may also be easier for your people to update social media feeds or blog posts with photos. Therefore, there are more opportunities to create content for others to share and engage with.
Photo Booths Can Be Part of a Photo Marketing Campaign
Working with a photo booth Las Vegas provider may provide the atmosphere needed to compel people to take pictures. Once inside, those who may be shy or introverted may forget their fears and take the silly or otherwise engaging photographs that look great on the company’s social media or other web properties.